My Journey as the Founder of ATM.TV at 7-Eleven®
When I founded ATM.TV at 7-Eleven® over 10 years ago, I had a simple mission in mind: to create a digital-out-of-home (DOOH) high definition video advertising platform that could reach the millions of customers that frequented the convenience store giant each year.
I am proud to say that over the past decade, we have exceeded expectations and now reach over 5 billion people annually with our HD screens placed above ATM units in 8,500 participating 7-Eleven® stores across the U.S.A. We have also attracted an impressive list of over 150 different advertisers, including AT&T, Lotto, Chase Bank, Live Nation, Allstate Insurance, MoneyGram and many more.
My journey to get to this point has not been easy – it has taken a lot of hard work and dedication to get ATM.TV up and running. From negotiating agreements with 7-Eleven®, to finding the right people to help build out the platform and develop our video content, it has been an ongoing process of trial and error.
However, I can honestly say that all of this effort has been worth it. We have built a platform that not only serves our advertisers but also provides customers with interesting and entertaining content while they use ATMs at 7-Eleven® stores.
Our success is testament to the power of innovation and technology in today’s world and I am proud to be part of this movement. If you are interested in exploring if your brand can be approved to advertise with us due to 7-Eleven’s high approval standards, please visit http://atm.tv to learn more.
Thank you for reading my story – I look forward to hearing from you soon!