Using DOOH Advertising to Promote New Product Launches: Unleashing the Power of 7-Eleven®’s Reach and Exposure

As the founder of ATM.TV at 7-Eleven®, I’ve seen first-hand how Digital Out-of-Home (DOOH) advertising can have a profound impact on new product launches. Boasting a nationwide footprint in over 8,500 U.S. 7-Eleven® stores, we’ve helped more than 150 notable advertisers like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank among many others to promote their products and services to over 5 billion people annually, as verified by GeoPath.

But why is DOOH advertising such a game-changer for product launches? Let’s dive in and explore the magic behind this powerful medium.

The Immense Reach of 7-Eleven® DOOH Advertising

When launching a new product, it’s crucial to make a splash and get your brand in front of as many eyeballs as possible. That’s where the power of 7-Eleven®’s reach and exposure comes into play. Consider this:

• Nationwide Footprint: With thousands of stores across the country, 7-Eleven® DOOH advertising offers a colossal platform for your new product launch. No matter the region, your campaign reaches target consumers in real-time.
• High Traffic: Our stores see a constant influx of customers, as people frequent 7-Eleven® locations for quick snacks, beverages, and other essentials. This high foot traffic ensures that your ads are seen by a large and diverse audience.
• Captured Audience: The in-store experience allows for a captive audience, as customers are more likely to engage with DOOH advertisements while waiting in line or browsing the store.

The Impact of High-Quality HD Video Advertising

At ATM.TV, we pride ourselves on offering high-quality HD video advertising that grabs attention and leaves a lasting impression. Our DOOH advertising platform provides:

• Vibrant Visuals: Stunning, high-definition visuals that showcase your product in the best light possible.
• Engaging Content: The ability to share dynamic, engaging content that tells a compelling story about your product and its unique selling points.
• Targeted Messaging: The option to customize messaging based on demographics, location, and even time of day, ensuring your new product launch resonates with the right audience.

The Success Stories: How Top Brands Leverage DOOH Advertising

We’ve seen some incredible success stories from brands that have harnessed the power of DOOH advertising at 7-Eleven® stores to launch new products. Here are just a few examples:

• AT&T: Utilizing our nationwide footprint, AT&T introduced its latest mobile devices and promotions, reaching millions of potential customers.
• Amazon: Promoting their popular Prime membership and services, Amazon tapped into the convenience-driven mindset of 7-Eleven® customers, increasing subscriptions and awareness.
• Reeses and Hersheys: Capitalizing on our captive audience, Reeses and Hersheys showcased their delectable treats, driving impulse purchases and boosting sales.

Unleash the Power of DOOH Advertising for Your Next Product Launch

It’s time to make your new product launch a resounding success. Leverage the power of 7-Eleven®’s reach and exposure with ATM.TV’s HD video advertising to create a captivating and memorable campaign that resonates with your target audience. Visit http://atm.tv today to discover the advertising opportunities awaiting your brand.