The Benefits of DOOH Advertising for Direct Mail Campaigns: A 7-Eleven® Success Story
As the founder of ATM.TV at 7-Eleven®, I’ve witnessed the power of digital out-of-home (DOOH) advertising firsthand. With the ability to reach over 5 billion people annually across 8,500+ U.S. 7-Eleven® stores, we’ve seen top-notch advertisers benefit from the nationwide footprint of the country’s leading convenience store. In this article, I’ll share how DOOH advertising can significantly enhance direct mail campaigns and offer valuable insights from our experiences with over 150 notable advertisers.
Reaching a Wider Audience with DOOH Advertising
When you think of direct mail campaigns, you might picture tangible flyers and postcards landing in mailboxes. While these traditional methods have their merits, they often fall short in terms of reach and exposure. By integrating DOOH advertising, you can amplify the impact of your direct mail efforts and tap into a broader audience.
7-Eleven® stores are frequented by millions of people every day, making them prime locations for DOOH advertising. With high-definition video ads, your message is displayed prominently and captures the attention of customers. Brands like AT&T, Goodyear, and Lotto have all taken advantage of this wide reach and exposure.
Flexibility and Customization
DOOH advertising allows for real-time customization and targeting based on factors like location, time, and demographics. This flexibility enables advertisers like Amazon, Hersheys, and Reeses to create highly relevant and engaging content that resonates with their target audience.
Enhancing Direct Mail Campaigns with DOOH Advertising
By incorporating DOOH advertising into your direct mail campaigns, you can create a comprehensive and cohesive marketing strategy that maximizes results.
Reinforcing Your Message
When consumers encounter your message through multiple touchpoints, it becomes more memorable and impactful. By using DOOH advertising in conjunction with direct mail, you reinforce your message and increase brand recall. Chase Bank, for example, has successfully leveraged both channels to create a strong brand presence.
DOOH advertising offers opportunities for interactivity and engagement that traditional direct mail cannot provide. By using QR codes, social media integrations, and other interactive elements, you can drive consumers to take action and engage with your brand in a more meaningful way.
The ATM.TV Advantage: Unlocking the Power of DOOH Advertising
At ATM.TV, we’ve helped over 150 notable advertisers harness the potential of DOOH advertising to enhance their direct mail campaigns and achieve incredible results. Our high-definition video ads, powered by GeoPath verification, provide an unmatched level of reach and exposure, making 7-Eleven® the ideal platform for your advertising needs.
Visit http://atm.tv to explore advertising opportunities and elevate your direct mail campaigns with the power of DOOH advertising at 7-Eleven®.